Monday, 19 October 2009


This is the front page of 'The Sun.'
Which is the second-highest selling newspaper in the

country. The paper is in tabloid form and is aimed to attract avergae working class people, as its a baragin for 20p. the paper, especially this one in general seems to be targeted more towards male readers. As it stereo typically features woman and sports.

The target audience is stereotypically attracted by the use of the models image holding a banner with the word "GOAL" written across it, signyfiying that men care about two things, sports and topless women. The cover also does not have alot of text, which would deffinatley attract the majority of male readers, as this signyfys that men wouldnt read articles by choice, and would tend to read more Masculine articles.

The composition of the cover is used well in its objective of grabbing the attention of readers.
It is credited by the use of The female model, whom is the centre of attentsion literally. She is used well in the layout as she is holding up a banner which has a key word related to the articles main topic.

The image is shot by a medium shot, with the female model giving a seductive yet seemingly friendly and open pose. This is interesting as it very cleverly done to attract readers. who pay close attention to expresions. A good use of high key lighting is used, to highlight the models body along with the banner that she is holding up.

The use of colour is clever as the background is black. I would say this is clever as this makes the light skinned model stand out even more then she would on a plain white background. A result of this is obvious as more male readers would be able to nottice this from greater distances, attracting the target audience as well as other readers.
This along with the name of the paper stand out alone from the other smaller articles. Giving the papers brand name as well its feature article good advertising.


The Main focuss of the cover is the image of the woman and the word “GOAL,” which shows the intent to ‘score’ as the paper is linked to the world cup, but it can also be seen from the male pespective, the desire to score with the topless woman.
Some viewers (Majority of whom are female) may see this image and message as a degrading use of the female Body, This would attarct opposition reading. In which an audience which is not the target audience, Mainly the opposite to the targeted readers would in turn read the paper.
Along with the targeted audience, whom would genrally read the paper and its content out of general interst in its topics and format of news.

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